「199吃到飽」！飯店超殺　搶淡季財

作者: admin 日期: 2010-03-25 12:38

字體大小: 小中大

飯店餐飲的淡旺季，業績其實落差很明顯，平均都可以差到將近5成左右，也因此，為了搶攻3、4月的飯店淡季，飯店的自助餐吃到飽

，也打出低價策略，平均每人單價不到500元，還有商務旅館，打出199的流血價，推出才短短10天，也讓業績暴增2.6倍。

蛋糕、巧克力，還有冷盤，水果沙拉吧，再加上，8道熱菜，2道熱湯，破天荒，商務旅館推出，流血價，這樣的午晚餐，一個人只要199元！

TVBS記者蔡沛玲：「199元的Buffet可以吃到什麼，有主廚每天現做炸雞，還有特殊的蜜地瓜，當然還有獨特的香料飯。」

主廚：「這個飯是用『鬱金香』粉做的，它吃起來可能比較類似，到印度餐廳

吃的飯。」

每1、2天就換新菜色，就是滿足消費者，當然199的價格，飯店儘管賺的少，卻意外讓業績倍增。商旅業者韓玉樑：「光是我的業績就成長了2.6倍，那營業額也有明顯的成長。」

每年3、4月飯店餐飲淡季，跟過年檔期，真的差很大，平均一過完年，業績大約都會掉了將近一半，期盼能讓買氣，拉抬到母親節，各大飯店也紛紛在淡季，打出低價促銷。

伸適商旅的199，其實還要加上1成服務費。華泰王子推出，禮拜一到禮拜四，晚餐時段，沙拉吧，399元加一成，一個人大約439元；華國飯店，也推四人同行一人免費，會員買一送一，以下午茶來說，平均一個人330元。

飯店業者陳文琪：「對飯店來說，其實一直有所謂的會員制，為了讓會員覺得更尊貴，有更好的禮遇，所以在餐飲上，通常都會有兩人同行，等於就是會員本人免費。」

飯店淡季搶生意，不管是殺低價格還是優惠，平均價格都壓到500元以下，為了吸客，飯店級的Buffet，也不得不改走平民路線。

引用通告地址: https://food.bneed.com/trackback.php?tbID=73&extra=f9c9ed

標籤: 吃到飽

評論: 3 | 引用: 0 | 閱讀: 5326

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