「199吃到飽」!飯店超殺 搶淡季財

飯店餐飲的淡旺季,業績其實落差很明顯,平均都可以差到將近5成左右,也因此,為了搶攻3、4月的飯店淡季,飯店的自助餐吃到飽,也打出低價策略,平均每人單價不到500元,還有商務旅館,打出199的流血價,推出才短短10天,也讓業績暴增2.6倍。

蛋糕、巧克力,還有冷盤,水果沙拉吧,再加上,8道熱菜,2道熱湯,破天荒,商務旅館推出,流血價,這樣的午晚餐,一個人只要199元!

TVBS記者蔡沛玲:「199元的Buffet可以吃到什麼,有主廚每天現做炸雞,還有特殊的蜜地瓜,當然還有獨特的香料飯。」

主廚:「這個飯是用『鬱金香』粉做的,它吃起來可能比較類似,到印度餐廳吃的飯。」

每1、2天就換新菜色,就是滿足消費者,當然199的價格,飯店儘管賺的少,卻意外讓業績倍增。商旅業者韓玉樑:「光是我的業績就成長了2.6倍,那營業額也有明顯的成長。」

每年3、4月飯店餐飲淡季,跟過年檔期,真的差很大,平均一過完年,業績大約都會掉了將近一半,期盼能讓買氣,拉抬到母親節,各大飯店也紛紛在淡季,打出低價促銷。

伸適商旅的199,其實還要加上1成服務費。華泰王子推出,禮拜一到禮拜四,晚餐時段,沙拉吧,399元加一成,一個人大約439元;華國飯店,也推四人同行一人免費,會員買一送一,以下午茶來說,平均一個人330元。

飯店業者陳文琪:「對飯店來說,其實一直有所謂的會員制,為了讓會員覺得更尊貴,有更好的禮遇,所以在餐飲上,通常都會有兩人同行,等於就是會員本人免費。」

飯店淡季搶生意,不管是殺低價格還是優惠,平均價格都壓到500元以下,為了吸客,飯店級的Buffet,也不得不改走平民路線。
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